PPCZine

Having a hard time selling your products on the web? Is your conversion rate hovering in pitiable levels? Try these 5 techniques that are sure to dramatically increase your visitor-to-sales ratio.

Higher Conversion Secret 1: Win their attention. Before they can know about your offer, they must first be able to peruse your sales page. They will only get to read your sales copy and you will be triumphant in locking up their interests until the very end. You have to come up with a catchy, benefit-oriented headline that will stop them on their tracks and compel them to invest some time on your sales copy.

Higher Conversion Secret 2: Make your sales page more readable for your visitors. To accomplish this, you will have to observe the rules in writing for a web audience, which includes: making good use of negative space, avoiding the usage of jargons and technical talk, keeping sentences and paragraphs short, and making the sales copy easy to scan by using bullets and numbers as much as possible.

Higher Conversion Secret 3: Conceptualize an offer that will be hard to refuse. Even with an excellent sales copy, if your offer is junk, it will show and your visitors will know about it. Therefore, take time to come up with an offer that is amazingly loaded with so much value that your prospects will not want to miss.

Higher Conversion Secret 4: Subliminally compel them to commit. Lead your readers’ mind to eventually say yes to your offer by phrasing your sentences into questions answerable by yes. For example, rather than saying “situation A is bad,” ask “situation A will be very bad for you, right?” Instead of saying “Brand X is the better option,” ask “Doesn’t Brand X appear to be the better option?” By doing this, your audience will feel that their beliefs, their ideas, their opinion, will all be confirmed. It will be easier for you to win their trust and to win their assent once you deliver your offer.

Higher Conversion Secret 5: Make them feel involved through a series of interactive elements. Check boxes, fill in the blanks, options they can choose from, these are some of the components you can implement on your sales copy to truly involve your readers. Their involvement is important because they are the ones who will ultimately make the decision on whether or not they will purchase your product.

Popularity: 10% [?]

Technorati Tags: brand, branding, conversion, copywriting, headline, PPC, sales, sales letter, Subliminally

Posted under Conversion Rates

If you’re publishing a website that focuses on a specific topic, you can monetize the said website by enrolling under Google AdSense.

Google AdSense is a pay per click (PPC) program. After creating an account, Google AdSense will assign to you a code which you should embed in your web pages. This code will fetch advertisements that will be displayed on your wedsite. Whenever a visitor to your website clicks on an ad, you will earn a corresponding amount. This is the reason why a PPC program is called, well, a “pay per click” program.

 Earning Money with Google Adsense

The income you’ll earn per click may be very negligible, but if your website is visited by thousands of online users per day, you can potentially earn a fortune from this online business model. Supposing an advertisement so displayed pays a measly $0.01 per click, for example. However, if you can garner 2,000 visitors to your web pages per day, and only one-fourth of them get to click on the ads that appear on your web pages, you can earn $5 on a daily basis. And this is just for one website. What if you maintain 20 websites that can generate just as many visitors and just as many clicks? That’s an easy $100 per day!

What are the chances that your visitors will click on the displayed ads? Truth to say, Google AdSense forwards contextually relevant ads to your web pages. Hence, when a web page discusses diabetes, the ads that will appear will be about diabetes regulation, diabetes prevention, diabetes cure and the likes. Indeed, you can rest assured that your visitors are most likely to be interested with your ad.

In this day and age, many internet users have websites of their own. These may be the conventional type of websites, or perhaps online journals like blogs. They may be registered under their own domain name and are professionally hosted, or they may be sharing a domain name as well as be hosted under a free service. Aside from these things, and for as long as they’re not discussing topics prohibited by AdSense’s terms and conditions, they can implement the Google AdSense ad so that these websites can start earning profit at the soonest possible time.

Popularity: 9% [?]

Technorati Tags: AdSense, business, click, Google, income, internet, monetize, payperclick, PPC, profit

Posted under General