Secret number three on our list of the top five secrets to higher conversion rates is to conceptualize an offer that will be hard to refuse. What exactly does that mean? It means you need to design an offer that stands out from the multitude of other offers that your potential customer sees. Your goal is to show your readers proof that it is smarter to do business with you instead of your competitors. You need to conceive an idea that gives your offer an edge, something that makes it more valuable than the rest.
How Do You Create a Better Offer?
When you are trying to envision an offer that is more appealing than your competitors’ proposal, yet still profitable to you, you need first hand knowledge about other offers your potential customers may be considering. Go online, search out your product or service, and see what deals are available. Now decide what you can do to surpass those offers. Can you give them something in addition to competitive pricing, like a free trial or free shipping? Can you offer a stronger warranty or present a simple pod cast that assures them of your personal commitment to their complete satisfaction? Think like a buyer, not a seller. If you were considering these offers, what would tip the balance in favor of one of them?
Focus on Results
You’ve spent hours making your site fun to visit and stunningly eye-catching. You wrote sales copy that should earn an award. Yet all your efforts only pay off if the customer can see the value in your offer. Give them a reason to buy from you…and they will.
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This post was written by dbaugher on August 11, 2008
