Number four on the list of higher conversion rate secrets is subliminally compelling readers to commit. You want to put your readers in a positive mind set from the beginning, so don’t ask them questions that can receive a negative answer. As you are writing your copy, only ask questions to which they can say yes. “You do want to make more money, don’t you?” “You want to make your life easier, right?” “Would you like to spend less time working?” Those questions demand a positive answer.
What if You Can’t Think of a Positive Question?
If you can’t think of a positive question, then don’t phrase it as a question. Make a statement instead. Don’t ask “you don’t want to lose money, do you?” Instead, say, “nobody likes losing money”. Now they can agree with that statement. You’re still thinking positive.
Old-fashioned Advice?
Yes, this theory has been around a long time. Why? Because it works! Successful sales people determined a long time ago that the more times you can get your client to say yes during the presentation, the more likely they will say yes when you ask them for their business. Creating a positive mind set leads to positive results. You do want positive results, don’t you?
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This post was written by dbaugher on August 13, 2008
