Unique content is something all of us in internet marketing strive to create. We know the words must be phrased and woven differently from other web pages to make them rise in the search engines’ standings. That is not all there is to it, however. In my perception, unique content means offering information in a way that is different, more valuable or unique in a conceptual way.
Think about What You Consider Unique
If you love to read, you have probably read thousands of books in your lifetime. Let’s say your personal preference is mystery novels. Would you continue to read more of them if each one had the exact same storyline or plot, just written in different words? Probably not. That is why you read the dust cover before you select a book. You want to experience something singular and new.
The consumers you are trying to lure to your website are no different. They, too, want to see something new and diverse. Once they have read the same information repeatedly, they are no longer interested in reading it again, even if it is written with different terminology. You have to come up with a new plot twist that pricks their interest or teases their curiosity. After all, you don’t want to settle for a little-read book that just lies on the shelf gathering dust. You want to create a bestseller!
Twist and Shout
When you discover a way to give your content a twist, you’re on your way to being able to shout about your success. Study your competitors and find a new angle to make your content stand out from the crowd. Make your battle cry “Vive la difference!”
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Posted under General
This post was written by dbaugher on August 22, 2008
