Having a hard time selling your products on the web? Is your conversion rate hovering in pitiable levels? Try these 5 techniques that are sure to dramatically increase your visitor-to-sales ratio.
Higher Conversion Secret 1: Win their attention. Before they can know about your offer, they must first be able to peruse your sales page. They will only get to read your sales copy and you will be triumphant in locking up their interests until the very end. You have to come up with a catchy, benefit-oriented headline that will stop them on their tracks and compel them to invest some time on your sales copy.
Higher Conversion Secret 2: Make your sales page more readable for your visitors. To accomplish this, you will have to observe the rules in writing for a web audience, which includes: making good use of negative space, avoiding the usage of jargons and technical talk, keeping sentences and paragraphs short, and making the sales copy easy to scan by using bullets and numbers as much as possible.
Higher Conversion Secret 3: Conceptualize an offer that will be hard to refuse. Even with an excellent sales copy, if your offer is junk, it will show and your visitors will know about it. Therefore, take time to come up with an offer that is amazingly loaded with so much value that your prospects will not want to miss.
Higher Conversion Secret 4: Subliminally compel them to commit. Lead your readers’ mind to eventually say yes to your offer by phrasing your sentences into questions answerable by yes. For example, rather than saying “situation A is bad,” ask “situation A will be very bad for you, right?” Instead of saying “Brand X is the better option,” ask “Doesn’t Brand X appear to be the better option?” By doing this, your audience will feel that their beliefs, their ideas, their opinion, will all be confirmed. It will be easier for you to win their trust and to win their assent once you deliver your offer.
Higher Conversion Secret 5: Make them feel involved through a series of interactive elements. Check boxes, fill in the blanks, options they can choose from, these are some of the components you can implement on your sales copy to truly involve your readers. Their involvement is important because they are the ones who will ultimately make the decision on whether or not they will purchase your product.
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Posted under Conversion Rates
This post was written by admin on July 26, 2008
