PPCZine

Unique content is something all of us in internet marketing strive to create. We know the words must be phrased and woven differently from other web pages to make them rise in the search engines’ standings. That is not all there is to it, however. In my perception, unique content means offering information in a way that is different, more valuable or unique in a conceptual way.

Think about What You Consider Unique

If you love to read, you have probably read thousands of books in your lifetime. Let’s say your personal preference is mystery novels. Would you continue to read more of them if each one had the exact same storyline or plot, just written in different words? Probably not. That is why you read the dust cover before you select a book. You want to experience something singular and new.

The consumers you are trying to lure to your website are no different. They, too, want to see something new and diverse. Once they have read the same information repeatedly, they are no longer interested in reading it again, even if it is written with different terminology. You have to come up with a new plot twist that pricks their interest or teases their curiosity. After all, you don’t want to settle for a little-read book that just lies on the shelf gathering dust. You want to create a bestseller!

Twist and Shout

When you discover a way to give your content a twist, you’re on your way to being able to shout about your success. Study your competitors and find a new angle to make your content stand out from the crowd. Make your battle cry “Vive la difference!”

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Number five on the list of secrets to higher conversion rates is to get your readers involved by using interactive methods. There are many ways to do this; you just need to figure out what is the best way for your site. You brought readers to your website because you wanted them to take action. You want them to read further, to accept more information or to purchase a product. If you are monetizing your site with pay per click advertising, you want them to come back to your site more than once or to tell their friends to visit. It’s your job to give them a reason to want to come back. The more times a viewer returns to your site, the better the chance they will perform the action you really want them to take: to click on that ad, to sign up for that newsletter or to order that product.

What You Can Do

There are a multitude of ways you can get the reader involved and make them feel like they are a participant, not just a spectator. If you have a music website, ask readers to vote for their favorite song of all time. If you sell cookware, invite your readers to submit recipes and feature “the recipe of the day”, with the contributing reader receiving a byline and a free spatula. Start a blog or open a forum. It’s fairly simple to add a JavaScript quiz or game to your website. The possibilities are endless, but try to select a method that is relevant to the focal point of your website. Once you find the right method, you’re bound to see your conversion rates climb upward.

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Technorati Tags: conversion, conversion rate, monetize, PPC, sales

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