PPCZine

Number five on the list of secrets to higher conversion rates is to get your readers involved by using interactive methods. There are many ways to do this; you just need to figure out what is the best way for your site. You brought readers to your website because you wanted them to take action. You want them to read further, to accept more information or to purchase a product. If you are monetizing your site with pay per click advertising, you want them to come back to your site more than once or to tell their friends to visit. It’s your job to give them a reason to want to come back. The more times a viewer returns to your site, the better the chance they will perform the action you really want them to take: to click on that ad, to sign up for that newsletter or to order that product.

What You Can Do

There are a multitude of ways you can get the reader involved and make them feel like they are a participant, not just a spectator. If you have a music website, ask readers to vote for their favorite song of all time. If you sell cookware, invite your readers to submit recipes and feature “the recipe of the day”, with the contributing reader receiving a byline and a free spatula. Start a blog or open a forum. It’s fairly simple to add a JavaScript quiz or game to your website. The possibilities are endless, but try to select a method that is relevant to the focal point of your website. Once you find the right method, you’re bound to see your conversion rates climb upward.

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If you’re publishing a website that focuses on a specific topic, you can monetize the said website by enrolling under Google AdSense.

Google AdSense is a pay per click (PPC) program. After creating an account, Google AdSense will assign to you a code which you should embed in your web pages. This code will fetch advertisements that will be displayed on your wedsite. Whenever a visitor to your website clicks on an ad, you will earn a corresponding amount. This is the reason why a PPC program is called, well, a “pay per click” program.

 Earning Money with Google Adsense

The income you’ll earn per click may be very negligible, but if your website is visited by thousands of online users per day, you can potentially earn a fortune from this online business model. Supposing an advertisement so displayed pays a measly $0.01 per click, for example. However, if you can garner 2,000 visitors to your web pages per day, and only one-fourth of them get to click on the ads that appear on your web pages, you can earn $5 on a daily basis. And this is just for one website. What if you maintain 20 websites that can generate just as many visitors and just as many clicks? That’s an easy $100 per day!

What are the chances that your visitors will click on the displayed ads? Truth to say, Google AdSense forwards contextually relevant ads to your web pages. Hence, when a web page discusses diabetes, the ads that will appear will be about diabetes regulation, diabetes prevention, diabetes cure and the likes. Indeed, you can rest assured that your visitors are most likely to be interested with your ad.

In this day and age, many internet users have websites of their own. These may be the conventional type of websites, or perhaps online journals like blogs. They may be registered under their own domain name and are professionally hosted, or they may be sharing a domain name as well as be hosted under a free service. Aside from these things, and for as long as they’re not discussing topics prohibited by AdSense’s terms and conditions, they can implement the Google AdSense ad so that these websites can start earning profit at the soonest possible time.

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Technorati Tags: AdSense, business, click, Google, income, internet, monetize, payperclick, PPC, profit

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