PPCZine

On our list of five top secrets to a higher conversion rate, secret number two was to make your sales page more readable. We touched on several good points, but here is a little more detail.

Make It Easy On the Eyes

Thousands of people using the web suffer from eyestrain. Studies have proven that reading performance drops sharply when people are on the internet. Don’t make it harder for them. Start by selecting a font that is large enough to read easily and has clean, simple lines. Italics may look pretty, but they are harder to read. Keep the background plain. Anything busy interferes with your ability to focus. It’s also important to use contrasting colors to help avoid eye fatigue. If your text is in a color that is in high contrast to your background color, people will be able to see it more clearly.

Make Your Page Easy To Scan

Don’t scare off your readers with a big block of intimidating text. Break it into short paragraphs with just a few sentences in each one. A nice white space between paragraphs keeps your page clean looking and gives the eyes a second to rest. Use bullets and subheadings to get their attention. Highlighting the words in different colors or using Bold letters immediately draws the eye to important areas.

Keep It Simple

Nobody likes clutter. Be ruthless when it comes to editing your sales page. Make sure every item serves a necessary purpose. Your site won’t look professional if it’s filled with too many bits and pieces. In this situation, less really is more, in most cases. Don’t use a lot of technical talk, either, unless that’s the customer you’re trying to attract. Most people don’t want to have to use a dictionary just to read a sales page.

Making your site easier to read will help build your conversion rate. There are thousands of potential customers who will simply leave if a page overwhelms their eyes. Before you finalize your page, have a completely neutral party look at it and give you their honest reaction. Remember this secret. Make it easy on the eyes and you’ll make more money.

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If you’re publishing a website that focuses on a specific topic, you can monetize the said website by enrolling under Google AdSense.

Google AdSense is a pay per click (PPC) program. After creating an account, Google AdSense will assign to you a code which you should embed in your web pages. This code will fetch advertisements that will be displayed on your wedsite. Whenever a visitor to your website clicks on an ad, you will earn a corresponding amount. This is the reason why a PPC program is called, well, a “pay per click” program.

 Earning Money with Google Adsense

The income you’ll earn per click may be very negligible, but if your website is visited by thousands of online users per day, you can potentially earn a fortune from this online business model. Supposing an advertisement so displayed pays a measly $0.01 per click, for example. However, if you can garner 2,000 visitors to your web pages per day, and only one-fourth of them get to click on the ads that appear on your web pages, you can earn $5 on a daily basis. And this is just for one website. What if you maintain 20 websites that can generate just as many visitors and just as many clicks? That’s an easy $100 per day!

What are the chances that your visitors will click on the displayed ads? Truth to say, Google AdSense forwards contextually relevant ads to your web pages. Hence, when a web page discusses diabetes, the ads that will appear will be about diabetes regulation, diabetes prevention, diabetes cure and the likes. Indeed, you can rest assured that your visitors are most likely to be interested with your ad.

In this day and age, many internet users have websites of their own. These may be the conventional type of websites, or perhaps online journals like blogs. They may be registered under their own domain name and are professionally hosted, or they may be sharing a domain name as well as be hosted under a free service. Aside from these things, and for as long as they’re not discussing topics prohibited by AdSense’s terms and conditions, they can implement the Google AdSense ad so that these websites can start earning profit at the soonest possible time.

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